King Long(Suzhou),as one of the leading enterprises of bus industry,always has few report for its exporting business under the atmosphere of lots of reports about the exporting for the industrial exporting.It is obviously affording for thought.

In 2006, King Long(Suzhou) spreads its international actions with the large quantity order one after another, instead of the silence before.The total amount of exporting contract exceeds USD80 million dollars,which shows its feature of large quantity and variety.The first nine months of this year, 1054 Higer buses are exported to the overseas market,whose total amount and the sales amount is 7.5 times before. And only the order of Qartar is more than  USD30  million.

Exceeding 1000 units exporting,it symbols Higer¡¯s wider overseas road  for King Long(Suzhou).

Outstand Quality

Higer buses have passed the certificate of TS16949, and part of them passed the certificate of EEC&GCC.Meanwhile,Higer wins the awards of BAAV ¡°Safest Equipment of the year¡± for three successive years from 2004 to 2006,which shows the highest honor of international bus industry. King Long(Suzhou) has cooperated with Scania,King of the Road,to produce a top classic bus of SCANIA¡¤HIGER A80,which shows its quality reaching the advanced level of the industry.

For recent years,King Long(Suzhou) has focused on the quality improvement according its operation idea so that the whole company has  raised a quality movement and pushed the total quality management 

To close the client,to know more about the both quality of product and service£¬King Long(Suzhou) visits the clients termly to keep zero distance with them.And they collect the feedback information and list it into the special topic to revise according to the client¡¯s advice so that to improve the customer satisfaction to the product.

King Long(Suzhou) has strengthened the upgrade of quality topic research,establishing QC team to make great progress of product quality and labor skill.It has also creatively focused on the supplier,hold the meeting with them termly to discuss the revision experience and communicate for the material quality information,so that it helps them to improve the quality and upgrade the material quality.King Long(Suzhou) has informed a perfect circle from planing, doing,checking to improving,and ensure a constant upgrade of quality of Higer buses.   

Initiative Service

King Long(Suzhou) has made the improvement of service idea and strengthening service quality upgrading as the enterprise internationalization strategy,paid attention to the future competition of overseas market and lasting development,to quicken the customer service network construction of five important market area included east-Europe¡¢America¡¢Mid-East¡¢Africa and Southeast-Asia,and provided a timely and close service.The initiative service wins many customers¡¯ lasting attention to King Long(Suzhou),and more than 60% orders of Mid-East and Southeast-Asia market are the customer s¡¯ second purchase.

In 2006,King Long(Suzhou) begins a new operation of CKD assembling way overseas,which provided CKD parts,manufacure technology and management support by King Long(Suzhou),so that to improve Higer advantage and competitive power in international market.

Customer Guidance

Development of King Long(Suzhou) is benefited from market guidance and pushing out product and service suitable to market.When we negociate the delivery date of 500 units Higer buses with Qatar customer,we had worried about if we can deliver buses within three months.King Long(Suzhou) strictly improved the sample bus according to customers suggestion.Qatar customer was very satisfied with the result and said,your improved result is much better than we had thought,and you produce 500 buses within two months actual working period,therefore,you have won our respect with your product and action.

King Long(Suzhou) has produced more than three new models to meet the need of market every month in the recent year,so that to get the customer¡¯s recognization with its powerful research strength.At present,Higer series,including over 300 models from 6M to 12M and covering city buses and coaches of passenger transportation and tourism.  

Technology Support

King Long(Suzhou) has based on self-owned technical creation,using morden car technology into large bus to upgrade the whole performance,developing a new bus design concept to upgrade product performance so that to create a more value.In August of this year,King Long(Suzhou) has input 10 million to construct modern complete vehicle dip-line,which made the performance of antisepsis and antirusting reaching the international advanced level.  ¡¡¡¡

King Long(Suzhou) has invested to establish new high-speed bus research center¡¢post-doctor SZ King Long station,performance  inspection center and so on research and trial organization,all of these above makes our product development and trial measure reaching domestic advanced level and moreover provided a basic ensurance for technology creation.     

Professional Team¡¡¡¡

King Long(Suzhou) has established global talent strategy to attract talent of marketing,technology and service form domestic and oversea area,so that to quicken establish and perfect oversea marketing service network.For the key market such as Ghana,Qatar,Malaysia,we have realized service talent localization by using the local talent and organizing them to headquarter to train.  

King Long(Suzhou) has paid attention to strengthen internal training,inviting lectors from professional organization to make business training,at the same time,it has realized internal lector system,getting a mutual accelerating of match and training,so that it has trained a lot of technology talent and make technical level progress.  

Higer buses has changed¡°Made in China¡±from price advantage into brand advantage, integrating strengthening of quality and after-sales service,technology,product development and local need,therefore,it has created a special way of oversea market integrating brand strategy and channel strategy