The biggest worldwide Commercial Vehicles Exhibition opened in Hannover Germany on Sep 21st, 2006. The most international famous enterprises attend this Fair, such as Mercedes-Benz, Napoleon, MAN, Volvo and so on. Zonda Bus, the unique Chinese attendee, brought its latest products, luxury tourist coach YCK6126HG-A7 and low floor city bus YCK6126HC with three doors. These two China Buses were impressed by many visitors and were received high compliments.

 
This is the 61st IAA Commercial Vehicles Exhibition in Hannover. The commercial vehicle industry is exceptionally important for all of us and this is reflected in the slogan of the 61st IAA Commercial Vehicles in Hannover: On the move for everyone. over 1,400 exhibitors are bringing the slogan to life at the world’s most important trade show for mobility, with a huge range of different products and innovations. The logo on the IAA poster represents vans, trucks and buses, whose manufactures, along with the companies in the trailer and supply industries, are bringing the latest technology, trends and visions to each other in Hannover. The colors of spectrum stand for the international range of exhibitors and of the visiting public. The shinny chrome outline triggers associations with automobiles and emphasizes the character of the trade fair as a high-tech show.

Along with the fast development of China economy, the arrival of China Bus attracts the world’s attention. There is a definite voice that China bus will go out of China with its low cost. Although it is the first time for Zonda Bus to attend such top bus exhibition, the sales amount in international markets from Zonda Bus grows increasingly. Furthermore, Zonda Bus is planning to establish five assembly factories in three years, which focuses on the abroad market. Therefore, the attendance of this Fair embodies Zonda’s comprehensive and integrated strengths.

As manufacturing technologies of Chinese bus are maturing in recent years, Zonda Bus has brought its products successfully into international markets by means of its long accumulated rich experiences of bus manufacturing and an initial scale has formed due to its internationalization strategy. Compared with other advanced European manufactures, Zonda Bus has made considerable achievements in cost control and energy conservation through strengthening R&D effort in this field on the basis of the existing products and technologies. Meanwhile, exhaust emission from Zonda bus has reached Euro III standard and on the working way of Euro IV standard. This is just the up-to-date requirement of international markets on bus products in environmental protection and energy conservation, and thus, Zonda Bus will have bigger competitive advantage on international markets due to compliance with this requirement.

Due to the high praise from visitors, President Liankuan Xu is invited for an interview by the IAA Daily. He introduced the development history and present situation of Zonda Bus. As one of the biggest bus manufactures, Zonda Bus is keeping the fast and stable growth in the resent years; the export business has become the new growth point for the Zonda Group. Since 2006, Zonda Group has realized the high growth in the international market. The sales amount in the first half is increased by 98% and the export amount is increased by 236% on a year-on-year basis; it successfully exported the products to Turkey, Algeria, Cameroon, Russia and U.S.A. etc., and established long-term cooperation with many countries.

In recent years, bearing the “Building China Classic Buses” as its own task and insisting on the basis of good faith, Zonda bus has established a brand meaning “For Love on the way” and achieved great success along the way to globalization. This attendance in Hannover Exhibition made certain that Zonda Bus has made a breakthrough in trying to take worldwide market, embodying its overseas marketing strategy of “Centering on developing countries throughout the Whole World” indicating that the fully dynamic Zonda Bus would definitely develop in stable steps in a better and faster direction.